There has always been a preference on the significance of UX and mobile based search results by Google. Google has its focus on advancements in machine learning and artificial intelligence (AI). Preferences of search engines have a huge impact on SEO and related trends. Let’s walk through what all trends will have significance in the year 2017. Keeping an eye on these trends and staying in line with the algorithm updates will make you prepare to amend your on hand SEO strategy in 2017. www.TowsonWebDesign.com
Video and image content will rule
Over textual content, video and image content has an advantage of providing understandability in an easier manner. Not anyone can read technical content and grasp within seconds. However, if presented correctly, image content and video content can surely grab attention, and it helps a user in getting the exact message. In the last year, websites that included videos had enjoyed 88% more time by site visitors.
Videos are flexible, and it surely adds value to your overall content. Even Google is going to give more importance to the content that will have images and videos. Stay updated and optimize your site given the search engine algorithm.
Voice search is going to grow more
Voice search was one of the most prominent trends for the last year, 2016. Experts have predicted that voice search is even going to grow more this year, 2017. Customers are also preferring to speak in front of their mobile device rather than typing out. Popular platforms like Google Now, Siri, and Cortana are extensively used for voice searches.
Voice searches are widely used to call someone, ask for directions, and read out texts to help with homework. Consider your website to optimize for voice search. For 2017 and ahead of, websites which most narrowly match the user’s query would be able to defeat their competitors by being the leading source.
Powerful content will get more attention
Content is king in SEO. You should optimize your content rather than optimize for keywords. Searchers are fed up with surfing the messed up content again and again. You should use the words in your content that your users use so that your reader can very well get engaged with your content. Your content should not be too crisp or too comprehensive; however, it should be succinct. Currently, content marketing is overflowing with scattered content, crisp as well as comprehensive. In the year 2017, optimized and powerful content will get more attention and ultimately more traffic. Refresh your old content and make it more relevant to your target audience.
Mobile friendly websites will rank higher
Mobile searches have already surpassed desktop searches. Top of it, Google has also officially declared that non-mobile friendly sites will get penalized. In fact, many Google actions have symbolized that mobile should be marked as the default user experience. Google favors the websites which have switched over to AMPs. More and more brands are expected to take benefit of this option in 2017.
Google has been functioning to enhance its machine learning, to meet the various sorts of search queries performed these days. As the ascent in mobile searches has continued customary desktop queries, from the longer tailed keywords instead of 2 or 3 short tail keyword queries, Google tends to comprehend user intent and the informal kind of searches. Google will keep on developing RankBrain which it stated last year as the third most essential indicator for ranking.